Do You Track Your Customers?
A few days ago, I visited a local discount store that I like and just happened to find a great discount on walking shoes, a product I buy a lot. Satisfied with my great buy, I shared the information with others at work, and one person actually went to the store and bought a pair of the shoes for herself.
Thinking back on that purchase, I am wondering what other great buys I may have missed out on because I didn’t know about them. Also, since I referred another customer to this business, I felt that I should be rewarded in some small way for having done this, like getting a coupon for a future purchase. My friend would probably like to receive information on future sale items as well.
Obviously, this company is not set up with a great Point of Sale software feature for keeping track of who its customers are, what they buy, and when they buy. CounterPoint’s CustomerConnect is one such feature that allows a business to collect the data needed to effectively track and connect with customers, drive sales, and increase customer loyalty. Email marketing functionality enables emails to be automatically sent to welcome new customers or to send promotional information to current customers. In addition, CustomerConnect can show which campaigns generate the most revenue.
Don’t miss out on possible sales revenue! Connect and engage with your customers with CounterPoint’s CustomerConnect and make email marketing simple. For more information, call us at 800-672-4806 or email us!
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