Personal Service and Selling Online
I recently read an article written by Miles Burke for SitePoint. It dealt with his experiences ordering from companies online during the holiday season. In fact, his family did most of their shopping online this season. Although they received all of their orders, there was one company that stood out from all of the rest. The majority of companies' packages arrived with a packing slip and a receipt - although a few didn't. The only way to tell who sent some packages was by the address label.
But what made that one company special? I'll let Miles tell you inis own words.
"It was a letter. That's right, one of those paper items you used to receive before email. One A4 page on letterhead, with a nicely merged letter thanking me for choosing them to purchase from, and welcoming me to get in contact with them should I have any questions or feedback about the products, the purchase process, or the delivery experience. Even better, it was hand signed by someone senior in the business." (To read the complete Sitepoint article go to http://www.sitepoint.com/boost-your-e-commerce-sales-with one letter/ ).
As I've said in previous posts, if you are not giving your customers the opportunity to order from you online, you're missing out on a sure way to increase your sales. Think of it. No additional overhead for retail space, lights, heat, insurance - less seasonal help requirements. What's not to like?
If you're using NCR/Radiant's CounterPoint Point of Sale software, it's as easy as adding CPOnline Integrated eCommerce. You use your own brick and mortar inventory and download the online orders directly into CounterPoint for processing.
If you still haven't created an online presence, it's time to seriously start considering it.
Talk to you soon. ~Norma
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